< Program

Technology Update Session

Session 3A
Preferences in Hearing Aid Selection
Eric Branda, PhD, WS Audiology  

With hearing aids, a great deal of focus is placed on providing appropriate amplification for audibility. The general expectation for the hearing care professional is that by achieving this goal, the hearing aid wearer will be satisfied with the fitting outcome. However, there are other factors that can affect wearer preferences with hearing aids and hearing aid processing.In this course, we will examine variable factors that can influence hearing aid preferences. Clinical consideration of these factors can potentially lead to improved patient satisfaction.

Dr. Eric Branda is Director of Applied Audiological Research for WS Audiology in the USA. For over 25 years, Eric has been involved in audiological, technical and research initiatives around the globe. He specializes in investigations on new product innovations, as well as with research partners, helping WSA fulfill its goal of creating advanced hearing solutions for all types and degrees of hearing loss. Dr. Branda received his PhD from Salus University, his AuD from the Arizona School of Health Sciences and his Mas- ter’s degree in Audiology from the University of Akron.